Beautiful Textures Naturally Straight

This lets you go from curly to straight hairstyles without harsh chemicals and without permanently altering your natural hair texture. Go back and forth between natural and straight styles with unparalleled touchable softness, movement and shine. Reversible straightening lasts up to 4 to 6 weeks and the Maintenance System (included) protects against reversal and fights humidity so straight styles last longer. This system's revolutionary Inner-Active Conditioning provides the highest level of moisture you've ever experienced. Use the system's Maintenance Shampoo and Conditioner (included) to maintain Inner-Active Conditioning that keeps straight styles humidity-proof and resilient.