About Us

GT-World of Beauty was founded in 1985 by Girmai Teclai and started as a retailer of cosmetic products in Frankfurt am Main. Our goal from the beginning was to offer high-quality beauty solutions. As early as 1986, we expanded our business by importing cosmetic products from Europe and began wholesale distribution.

In 1988, GT-World of Beauty underwent a significant development. We secured exclusive distribution rights in Germany and Europe with several international suppliers, including well-known brands such as LUSTER, DAX, CARSON, SOFT SHEEN, PROLINE and JOHNSONS, and established ourselves as a leading provider of Afro products.

Due to our steady growth, we converted to a GmbH in 1989. The following year we focused on importing and exporting exclusive international brands in the cosmetics industry, especially Afro products. GT-World became the largest supplier of American Afro products in Germany, with 70% of our sales generated through a strong mail order business that enabled our customers to receive next day delivery.

Between 1990 and 1993 we expanded our branch network by opening branches in Berlin and Nuremberg, followed by a branch in Stuttgart in 1996. The construction of our new headquarters in Gelnhausen from 2000 to 2001 marked an important milestone. The building has a large showroom and a spacious warehouse to further improve our service.

In 2002, our dedicated team grew to over 30 employees across four locations. In 2004, we relaunched our website and opened a new store in Brussels. In 2006, we integrated Microsoft Navision, a leading ERP software, followed by mobile data capture technology in 2007 to optimize our warehouse processes.

In 2008 we launched Profix Organics, an exclusive range of products specifically for dark skinned people, offering a comprehensive selection of personal hair care and wig treatment products. In 2009 we more than doubled our warehouse space to accommodate our growing range.

In the following years we continued to expand, with new branches in Antwerp (2010), Anderlecht (2012), Liège (2013) and Paris (2014). In 2011 we held our first in-house trade fair for African-American cosmetics in Gelnhausen, where over 30 exhibitors from the USA and Europe were represented.

Most recently, in 2018, we relaunched our webshop to further improve the shopping experience for our customers.

At GT-World of Beauty, we pride ourselves on our commitment to excellence and innovation in the beauty industry. Our journey reflects our dedication to serving diverse beauty needs and supporting our valued partners and customers across Europe.